{"id":21216,"date":"2026-04-27T16:53:15","date_gmt":"2026-04-27T16:53:15","guid":{"rendered":"https:\/\/intranet.consensocorp.com\/?p=21216"},"modified":"2026-04-27T16:57:33","modified_gmt":"2026-04-27T16:57:33","slug":"indurama-la-marca-de-electrodomesticos-que-lidera-en-la-mente-de-los-ecuatorianos","status":"publish","type":"post","link":"https:\/\/intranet.consensocorp.com\/?p=21216","title":{"rendered":"Indurama: la marca de electrodom\u00e9sticos que lidera en la mente de los ecuatorianos\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21216\" class=\"elementor elementor-21216\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d6137ec elementor-section-full_width elementor-section-height-min-height elementor-section-content-top elementor-section-height-default elementor-section-items-middle\" data-id=\"6d6137ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e518c42\" data-id=\"4e518c42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fefb1cc elementor-widget elementor-widget-text-editor\" data-id=\"3fefb1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center\"><span style=\"color: #ffffff\">Noticias<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6474e05a e-flex e-con-boxed e-con e-parent\" data-id=\"6474e05a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21bf6815 e-con-full e-flex e-con e-child\" data-id=\"21bf6815\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fcd2479 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3fcd2479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Indurama: la marca de electrodom\u00e9sticos que lidera en la mente de los ecuatorianos\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1732ec7e elementor-widget elementor-widget-post-info\" data-id=\"1732ec7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a078647 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?m=20260427\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>abril 27, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-39cbb61 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?cat=14\" class=\"elementor-post-info__terms-list-item\">Beneficios<\/a>, <a href=\"https:\/\/intranet.consensocorp.com\/?cat=12\" class=\"elementor-post-info__terms-list-item\">Conecta<\/a>, <a href=\"https:\/\/intranet.consensocorp.com\/?cat=15\" class=\"elementor-post-info__terms-list-item\">Cultura<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e45b18 elementor-widget elementor-widget-image\" data-id=\"6e45b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"423\" src=\"https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2026\/04\/BANNER-top-of-mind-scaled-e1777308960347-1024x542.webp\" class=\"attachment-large size-large wp-image-21217\" alt=\"\" srcset=\"https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2026\/04\/BANNER-top-of-mind-scaled-e1777308960347-1024x542.webp 1024w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2026\/04\/BANNER-top-of-mind-scaled-e1777308960347-300x159.webp 300w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2026\/04\/BANNER-top-of-mind-scaled-e1777308960347-768x407.webp 768w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2026\/04\/BANNER-top-of-mind-scaled-e1777308960347-1536x813.webp 1536w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2026\/04\/BANNER-top-of-mind-scaled-e1777308960347-350x185.webp 350w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2026\/04\/BANNER-top-of-mind-scaled-e1777308960347-1100x582.webp 1100w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2026\/04\/BANNER-top-of-mind-scaled-e1777308960347.webp 1870w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6847e60 elementor-widget elementor-widget-text-editor\" data-id=\"6847e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\"><strong>El estudio, desarrollado por la Revista\u00a0Ekos, analiza\u00a0el nivel de recuerdo espont\u00e1neo de marca\u00a0en m\u00e1s de 50 categor\u00edas, a partir de m\u00e1s de 6.000 menciones recogidas en Quito, Guayaquil y Cuenca.<\/strong> A diferencia de otros rankings,\u00a0Power\u00a0Brands\u00a0<strong>se basa en la capacidad de los consumidores de mencionar de forma natural las marcas que primero vienen a su mente<\/strong>, convirti\u00e9ndose en un indicador clave de posicionamiento, relevancia y valor sostenido.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">En un contexto donde la competencia ya no se limita a la presencia en vitrinas o medios, sino que se define en la memoria del consumidor, <strong>este reconocimiento refleja la capacidad de\u00a0Indurama\u00a0para construir una marca significativa, diferenciada y consistente en el tiempo<\/strong>. <\/span><\/p><p><span data-contrast=\"auto\">Hoy, las marcas m\u00e1s fuertes no son \u00fanicamente las m\u00e1s visibles, sino aquellas que logran generar conexiones reales y ocupar un lugar en la vida cotidiana de las personas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\"><strong>El liderazgo alcanzado por\u00a0Indurama\u00a0responde a una estrategia clara: evolucionar junto a un consumidor cada vez m\u00e1s informado, que investiga, compara y exige valor real<\/strong>. En este escenario, la compa\u00f1\u00eda ha fortalecido su comunicaci\u00f3n y su presencia digital, apostando por contenidos que informan, conectan y generan confianza en cada punto de contacto.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Adem\u00e1s,\u00a0<strong>Indurama\u00a0ha ampliado su portafolio incorporando dise\u00f1o, innovaci\u00f3n y tecnolog\u00eda \u00fatil para la vida diaria,<\/strong> manteniendo una propuesta centrada en el <strong>bienestar, la comodidad y la generaci\u00f3n de mejores momentos en familia<\/strong>. M\u00e1s que comunicar atributos t\u00e9cnicos, la marca ha evolucionado hacia una narrativa que pone en el centro el impacto real de sus productos en la vida de las personas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6826bbe elementor-widget elementor-widget-text-editor\" data-id=\"6826bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW49700176 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW49700176 BCX0\">Este reconocimiento confirma que el liderazgo de\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW49700176 BCX0\">Indurama<\/span><span class=\"NormalTextRun SCXW49700176 BCX0\">\u00a0no se construye \u00fanicamente desde la presencia, sino desde la capacidad de generar valor, mantener una propuesta consistente en el tiempo y ocupar un lugar relevante en la vida cotidiana de las personas. <\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c868f5e elementor-widget elementor-widget-text-editor\" data-id=\"c868f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW49700176 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW49700176 BCX0\">De esta manera, la marca contin\u00faa consolid\u00e1ndose como un referente en el mercado, fortaleciendo su conexi\u00f3n con los consumidores y su posicionamiento en la mente de<\/span><span class=\"NormalTextRun SCXW49700176 BCX0\">\u00a0los\/las ecuatorianos\/as.<\/span><\/span><span class=\"EOP Selected SCXW49700176 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e8cba e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"50e8cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-22fe34d\" href=\"https:\/\/www.linkedin.com\/company\/indurama\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a42554c elementor-widget elementor-widget-text-editor\" data-id=\"a42554c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f517.svg\" alt=\"\ud83d\udd17\" \/>\u00a0<strong>S\u00edguenos en LinkedIn<\/strong>\u00a0y descubre m\u00e1s sobre nuestra cultura, iniciativas y oportunidades.<\/p><p>Grupo Consenso:\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/grupoconsenso\/\"><em>https:\/\/www.linkedin.com\/company\/grupoconsenso\/<\/em><\/a><\/p><p>Indurama:\u00a0<em><a href=\"https:\/\/www.linkedin.com\/company\/indurama\/\">https:\/\/www.linkedin.com\/company\/indurama\/<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51e875d1 e-con-full e-flex e-con e-child\" data-id=\"51e875d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e96b4c8 elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"7e96b4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/intranet.consensocorp.com\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-7e96b4c8\">Buscar<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-7e96b4c8\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Buscar\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-font-icon-svg-container\"><svg class=\"fa fa-search e-font-icon-svg e-fas-search\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z\"><\/path><\/svg><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a9b72d elementor-widget elementor-widget-image\" data-id=\"53a9b72d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"220\" height=\"150\" src=\"https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2020\/05\/sobreGConsenso.jpg\" class=\"attachment-large size-large wp-image-304\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35aca764 elementor-widget elementor-widget-text-editor\" data-id=\"35aca764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: #333333;\"><strong>Sobre Grupo Consenso<\/strong><\/span><\/h6><p>Tu opini\u00f3n nos interesa, escr\u00edbenos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4627486a elementor-widget elementor-widget-wp-widget-categories\" data-id=\"4627486a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-categories.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Categor\u00edas<\/h5><nav aria-label=\"Categor\u00edas\">\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-14\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=14\">Beneficios<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-40\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=40\">Buenas Noticias<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-12\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=12\">Conecta<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-15\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=15\">Cultura<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-13\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=13\">Empresas del Grupo<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-26\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=26\">Formaci\u00f3n<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-10\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=10\">Hitos Empresariales<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=1\">Sin categor\u00eda<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-37\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=37\">Transforma<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-38\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=38\">Transforma Reportes<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328a0707 elementor-widget elementor-widget-heading\" data-id=\"328a0707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOTICIAS RECIENTES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727ff9ed elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-posts--align-left elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"727ff9ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;6&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21216 post type-post status-publish format-standard has-post-thumbnail hentry category-beneficios category-conecta category-cultura\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?p=21216\" >\n\t\t\t\tIndurama: la marca de electrodom\u00e9sticos que lidera en la mente de los ecuatorianos\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27 abril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21201 post type-post status-publish format-standard has-post-thumbnail hentry category-beneficios category-conecta category-cultura\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?p=21201\" >\n\t\t\t\tArmon\u00eda lanza su plataforma digital con una nueva experiencia de seguros y asistencias\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t24 abril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21125 post type-post status-publish format-standard has-post-thumbnail hentry category-buenas-noticias category-cultura category-empresas-del-grupo category-hitos-empresariales\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?p=21125\" >\n\t\t\t\t\u201cMi Promoci\u00f3n\u201d: celebrando el crecimiento del talento interno\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 abril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21110 post type-post status-publish format-standard has-post-thumbnail hentry category-cultura category-empresas-del-grupo category-formacion\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?p=21110\" >\n\t\t\t\tIndurama presenta sus novedades 2026 en un exclusivo Match Experience\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 abril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21096 post type-post status-publish format-standard has-post-thumbnail hentry category-cultura category-empresas-del-grupo category-formacion\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?p=21096\" >\n\t\t\t\tPromotor\u00eda\u00a0Marcimex\u00a0se fortalece en Cuenca con jornadas de capacitaci\u00f3n especializada\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t9 abril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d43152 e-flex e-con-boxed e-con e-parent\" data-id=\"3d43152\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Indurama ha sido reconocida como la marca n\u00famero uno en la categor\u00eda de electrodom\u00e9sticos en el estudio Power Brands 2026, alcanzando la m\u00e1xima calificaci\u00f3n de 20\/20 y consolidando su posicionamiento en la mente del consumidor gracias a una estrategia basada en innovaci\u00f3n, consistencia y conexi\u00f3n real con las personas. <\/p>\n","protected":false},"author":14,"featured_media":21217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[14,12,15],"tags":[],"class_list":["post-21216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beneficios","category-conecta","category-cultura"],"_links":{"self":[{"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/posts\/21216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21216"}],"version-history":[{"count":7,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/posts\/21216\/revisions"}],"predecessor-version":[{"id":21225,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/posts\/21216\/revisions\/21225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/media\/21217"}],"wp:attachment":[{"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}