{"id":9292,"date":"2022-04-12T14:01:22","date_gmt":"2022-04-12T14:01:22","guid":{"rendered":"https:\/\/intranet.consenso.com.ec\/?p=9292"},"modified":"2022-05-03T14:02:42","modified_gmt":"2022-05-03T14:02:42","slug":"indurama-apuesta-a-su-marca-de-fabricante-50-anos-indurama-retro","status":"publish","type":"post","link":"https:\/\/intranet.consensocorp.com\/?p=9292","title":{"rendered":"INDURAMA APUESTA A SU MARCA DE FABRICANTE  &#8211; 50 A\u00d1OS \/ INDURAMA RETRO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9292\" class=\"elementor elementor-9292\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee59865 elementor-section-full_width elementor-section-height-min-height elementor-section-content-top elementor-section-height-default elementor-section-items-middle\" data-id=\"ee59865\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ddec30\" data-id=\"4ddec30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ce9b53 elementor-widget elementor-widget-text-editor\" data-id=\"0ce9b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center\"><span style=\"color: #ffffff\">Noticias<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<main class=\"elementor-section elementor-top-section elementor-element elementor-element-826c198 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"826c198\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11558e\" data-id=\"11558e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-436c344 elementor-widget elementor-widget-spacer\" data-id=\"436c344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b14d2 elementor-widget elementor-widget-image\" data-id=\"d0b14d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"68\" src=\"https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2022\/04\/banner-web-indurama-50-1024x87.jpg\" class=\"attachment-large size-large wp-image-8950\" alt=\"\" srcset=\"https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2022\/04\/banner-web-indurama-50-1024x87.jpg 1024w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2022\/04\/banner-web-indurama-50-300x26.jpg 300w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2022\/04\/banner-web-indurama-50-768x66.jpg 768w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2022\/04\/banner-web-indurama-50-1536x131.jpg 1536w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2022\/04\/banner-web-indurama-50-350x30.jpg 350w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2022\/04\/banner-web-indurama-50-1100x94.jpg 1100w, https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2022\/04\/banner-web-indurama-50.jpg 1686w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc6ae4f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6fc6ae4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">INDURAMA APUESTA A SU MARCA DE FABRICANTE  &#8211; 50 A\u00d1OS \/ INDURAMA RETRO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3cc2c5 elementor-widget elementor-widget-post-info\" data-id=\"7e3cc2c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a078647 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?m=20220412\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>abril 12, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-39cbb61 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?cat=13\" class=\"elementor-post-info__terms-list-item\">Empresas del Grupo<\/a>, <a href=\"https:\/\/intranet.consensocorp.com\/?cat=10\" class=\"elementor-post-info__terms-list-item\">Hitos Empresariales<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ffcfa6 elementor-widget elementor-widget-text-editor\" data-id=\"5ffcfa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En 1977 las cocinas y refrigeradoras fabricadas por Indurama hab\u00edan logrado una importante participaci\u00f3n de mercado, sus productos estaban representados por varias marcas de nuestros socios comerciales como: Faeda, Ariston, Homeline, Kelvinator, Indurama, entre otras. Si bien la presencia de sus productos estaba garantizada por las m\u00e1s importantes cadenas y almacenes de electrodom\u00e9sticos, ninguna de estas marcas contaba con una aceptable recordaci\u00f3n por parte del p\u00fablico, situaci\u00f3n que se complicaba a\u00fan m\u00e1s con el ingreso agresivo de marcas transnacionales (Mabe) en el mercado ecuatoriano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este contexto se tom\u00f3 la decisi\u00f3n de optar por la marca Indurama, la cual ser\u00eda respaldada y comercializada por la mayor\u00eda de cadenas de electrodom\u00e9sticos. Esta decisi\u00f3n permitir\u00eda optimizar la producci\u00f3n, la log\u00edstica y sumar todos los recursos posibles para iniciar un proceso de construcci\u00f3n de una marca con personalidad que deb\u00eda diferenciarse de otras marcas de la categor\u00eda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857147b elementor-widget elementor-widget-text-editor\" data-id=\"857147b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El proceso iniciar\u00eda con el cambio de logo y el eslogan \u201cCalidad de Vida\u201d, la empresa que contaba con productos que se distingu\u00edan por su dise\u00f1o moderno, apostar\u00eda por una nueva generaci\u00f3n de clientes, donde el espacio de cocina dejaba de ser secundario y se volv\u00eda el centro del hogar, del cual la mujer era la protagonista. Estos conceptos se reflejan en los comerciales \u00ab\u00c9pocas\u00bb y \u00abViva la Mama\u00bb.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5213c2 elementor-widget elementor-widget-video\" data-id=\"c5213c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/w8IYf_KxMD0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a630cab elementor-widget elementor-widget-text-editor\" data-id=\"a630cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">Comercial \u00ab\u00c9pocas\u00bb<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e06ff2 elementor-widget elementor-widget-video\" data-id=\"2e06ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/-QrC_J3lBrM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164669b elementor-widget elementor-widget-text-editor\" data-id=\"164669b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">Comercial \u00abViva la Mama\u00bb<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea94b71 elementor-widget elementor-widget-text-editor\" data-id=\"ea94b71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Parte de la estrategia ser\u00eda reforzar la asociaci\u00f3n de Indurama con su ya reconocido servicio t\u00e9cnico en ese entonces Servindurama. El proyecto implicaba utilizar el recurso del humor ante una necesidad, es as\u00ed como nace el comercial \u00abMonjas\u00bb, el que aport\u00f3 significativamente al proceso de recordaci\u00f3n espont\u00e1nea de la marca y fue parte de una secuencia de tres comerciales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdabbce elementor-widget elementor-widget-video\" data-id=\"cdabbce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/lUKN6j1qZl4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1bfe7c elementor-widget elementor-widget-text-editor\" data-id=\"f1bfe7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">Comercial \u00abMonjas\u00bb<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<section class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-514356a0\" data-id=\"514356a0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10ac3df elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"10ac3df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/intranet.consensocorp.com\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-10ac3df\">Buscar<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-10ac3df\" placeholder=\"Buscar...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Buscar\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-font-icon-svg-container\"><svg class=\"fa fa-search e-font-icon-svg e-fas-search\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z\"><\/path><\/svg><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4198d953 elementor-widget elementor-widget-image\" data-id=\"4198d953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"220\" height=\"150\" src=\"https:\/\/intranet.consensocorp.com\/wp-content\/uploads\/2020\/05\/sobreGConsenso.jpg\" class=\"attachment-large size-large wp-image-304\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb1ddc1 elementor-widget elementor-widget-text-editor\" data-id=\"2eb1ddc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: #333333\"><strong>Sobre Grupo Consenso<\/strong><\/span><\/h6><p>Tu opini\u00f3n nos interesa, escr\u00edbenos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b64cbd elementor-widget elementor-widget-wp-widget-categories\" data-id=\"32b64cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-categories.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Categor\u00edas<\/h5><nav aria-label=\"Categor\u00edas\">\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-14\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=14\">Beneficios<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-40\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=40\">Buenas Noticias<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-12\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=12\">Conecta<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-15\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=15\">Cultura<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-13\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=13\">Empresas del Grupo<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-26\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=26\">Formaci\u00f3n<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-10\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=10\">Hitos Empresariales<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=1\">Sin categor\u00eda<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-37\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=37\">Transforma<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-38\"><a href=\"https:\/\/intranet.consensocorp.com\/?cat=38\">Transforma Reportes<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6301655a elementor-widget elementor-widget-heading\" data-id=\"6301655a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOTICIAS RECIENTES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-651e7d98 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-posts--align-left elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"651e7d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;6&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21074 post type-post status-publish format-standard has-post-thumbnail hentry category-buenas-noticias category-cultura category-empresas-del-grupo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?p=21074\" >\n\t\t\t\tPosventa\u00a0Marcimex\u00a0fortalece capacidades en la regional Portoviejo\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 abril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21060 post type-post status-publish format-standard has-post-thumbnail hentry category-buenas-noticias category-cultura category-empresas-del-grupo category-hitos-empresariales\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?p=21060\" >\n\t\t\t\tIndurama y Marcimex participaron en la S\u00faper Feria Electroshow 2026 impulsada por ASADELEC, acercando innovaci\u00f3n y soluciones a las familias ecuatorianas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t6 abril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21041 post type-post status-publish format-standard has-post-thumbnail hentry category-buenas-noticias category-cultura category-hitos-empresariales\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?p=21041\" >\n\t\t\t\tIndurama fortalece su presencia en Centroam\u00e9rica con su participaci\u00f3n en Retail 100 Panam\u00e1\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t1 abril 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21027 post type-post status-publish format-standard has-post-thumbnail hentry category-beneficios category-buenas-noticias category-cultura category-empresas-del-grupo\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?p=21027\" >\n\t\t\t\tInauguraci\u00f3n del nuevo comedor en\u00a0Tarpuq\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t26 marzo 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20989 post type-post status-publish format-standard has-post-thumbnail hentry category-buenas-noticias category-cultura\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/intranet.consensocorp.com\/?p=20989\" >\n\t\t\t\tIndurama celebr\u00f3 54 a\u00f1os junto a sus colaboradores en un espacio de encuentro\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25 marzo 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/main>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Noticias En 1977 las cocinas y refrigeradoras fabricadas por Indurama hab\u00edan logrado una importante participaci\u00f3n de mercado, sus productos estaban representados por varias marcas de<\/p>\n","protected":false},"author":6,"featured_media":9103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[13,10],"tags":[],"class_list":["post-9292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-del-grupo","category-hitos-empresariales"],"_links":{"self":[{"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/posts\/9292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9292"}],"version-history":[{"count":10,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/posts\/9292\/revisions"}],"predecessor-version":[{"id":9302,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/posts\/9292\/revisions\/9302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=\/wp\/v2\/media\/9103"}],"wp:attachment":[{"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intranet.consensocorp.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}